“The only way to get authors and publishers to embrace this device is to sell 20,000,000 of them. You either become the best and only platform for consuming books worth buying or you fail. And the only way to create that footprint in the face of an iPad is to make it so cheap to buy and use it’s irresistible.” — Seth GodinThis statement is total bollocks. If there’s only going to be one best and only platform for consuming books, it’s not going to be some chintzy app made by Apple or Amazon and without meaningful social features. If there’s only going to be one best and only platform, it’s not going to be a DRM solution, unless something’s changed and DRM is now suddenly viable for books where it wasn’t for movies and music.
If there’s going to be one best and only platform for consuming books, it’s going to be the web. The reality is more complicated, of course, and we’ll probably have as many platforms for reading books as we do types of paper. Those platforms will also have learned from the internet, unlike Seth’s suggestions (which are good nonetheless).